B2B Marketing with Dave Gerhardt cover image

#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

B2B Marketing with Dave Gerhardt

CHAPTER

Build Your Personal Brand

A lot of people like to eye roll and poo poo that look personal brand. For me, the way I think about it is your reputation? It's your digital reputation. And if you build a personal brand online, it's going to open up doors of opportunity before you even reach for the handle. That's it straight up. You know it when you see it. The cringey stuff is like in an offensive people are doing selfies. They're like this really crappy, not so veiled thing about themselves. But also like my life is perfect and I only work four hours a week and why aren't they two? It's like, dude, that's for nobody but

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