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#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

B2B Marketing with Dave Gerhardt

CHAPTER

How to Build an Audience

Inbound numbers by day and sales force would always see a spike, obviously, on these big days. It's the halo effect, which is, look, I don't have a UTM. But it's pretty clear causation to me. If you did one thing, one thing on Wednesday and inbound one up Wednesday and Thursday, probably that thing. Well, it also comes back to like having and building an audience.

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