2min chapter

B2B Marketing with Dave Gerhardt cover image

#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

B2B Marketing with Dave Gerhardt

CHAPTER

The Importance of Early Content Strategy

I think one of the biggest challenges is that a lot of companies are doing content. And we just kind of try to do it everywhere, which like, I felt like I saw gong and you guys doing was in some ways, like less as more. We know that our buyers are on LinkedIn and LinkedIn is a really busy and effective channel right now. Am I roughly in the ballpark of that? You're in the lower bleachers.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode