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#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

B2B Marketing with Dave Gerhardt

CHAPTER

The Importance of Early Content Strategy

I think one of the biggest challenges is that a lot of companies are doing content. And we just kind of try to do it everywhere, which like, I felt like I saw gong and you guys doing was in some ways, like less as more. We know that our buyers are on LinkedIn and LinkedIn is a really busy and effective channel right now. Am I roughly in the ballpark of that? You're in the lower bleachers.

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