2min chapter

B2B Marketing with Dave Gerhardt cover image

#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

B2B Marketing with Dave Gerhardt

CHAPTER

The Importance of Focus in Marketing

Gong: "It's not about being on 20 channels. It's like being really good at one or two and just like squeezing all the juice out of those channels" He says he decided to focus on email because it is a direct path to communicate with people. Gong: We are trying to dominate these two channels LinkedIn specifically, then we can figure out if and how we scale.

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