4min chapter

B2B Marketing with Dave Gerhardt cover image

#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

B2B Marketing with Dave Gerhardt

CHAPTER

How to Create a Lead Magnet That Works for You

GONG Labs was named one of the San Jose business journals, 30 fastest growing companies. The company is now a rented audience and an audience owned by GONG's owners. "If you put good content out there, they're going to find your blog and subscribe or they'll happily give your email address for that piece of content," says founder Devin O'Brien.

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