2min chapter

B2B Marketing with Dave Gerhardt cover image

#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

B2B Marketing with Dave Gerhardt

CHAPTER

How to Be a Great Marketer

Gong became this resource for salespeople. And so if I'm a mid-level like AE at some company, gong becomes my kind of secret weapon to help me grow in my career because I'm now following your stuff. To me, that's what it means to build a brand. We sell to salespeople. Forget that we're gong or whoever. How do we make this piece of something so valuable that it's going to be the thing they share and tell each other about?

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