3min chapter

B2B Marketing with Dave Gerhardt cover image

#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

B2B Marketing with Dave Gerhardt

CHAPTER

How to Create a Brand Tone for Your Business

Gong: I look different than most people in this space. And so if that's kind of a differentiator is how I communicate and our tone at Gong as a whole, let's lean into that. The content itself was, yeah, we had this just, you know, treasure chest of all these different data points from the platform. No one was doing anything like that. That's why we stood out.

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