B2B Growth
If Devin Reed started from scratch
Aug 15, 2023
Guest Devin Reed, leading content teams at two $1B+ companies, discusses the 7 step process for building a content powerhouse. Topics include setting strategic goals, dominating channels, scaling content efforts, starting with a newsletter, and leveraging research-driven content.
28:10
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Quick takeaways
- Tailoring content to a specific audience builds loyalty and expertise in a niche.
- Having a unique point of view in content marketing sets you apart and provides thought leadership.
Deep dives
The Importance of Picking a Specific Audience
Picking a specific audience is crucial in content marketing. It allows you to tailor your content to resonate with a particular group of people. By understanding their needs, pain points, and interests, you can create content that is highly targeted and valuable to them. This not only helps build a loyal and engaged audience, but also positions you as an expert in your niche.
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