Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar?In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.” Join as we discuss:The core elements of impactful video podcastingHow to keep your audience hooked by skillfully balancing content-typeKnowing when to lean in to controversy and when to keep it lightConnect with us:Benji on LinkedInJames on LinkedIn

Discover how leading B2B brands are reshaping content marketing with innovative strategies. One brand leverages industry news to build authority and engage audiences. Learn how a product can steal the show in an entertaining narrative. Explore the secrets of scripting powerful videos that stand out on crowded platforms. Plus, uncover the impact of personal branding on LinkedIn, driving reach and credibility. These insights are essential for leveling up your content strategy.

Discover the future of video podcasting, where personality-led shows are dominating the airwaves. Dive into how YouTube’s algorithm can supercharge your reach and position your content for success. Explore the vital role of storytelling and niche content in B2B, and learn why integrating video might be essential for breaking into the top tier of podcasts. Uncover the importance of consistency and the transformative potential of AI in enhancing your audio and video production.

The podcast dives into the fast-evolving world of digital media with insights from a co-founder of Morning Brew. It highlights the shift in content creation towards audience engagement and the growing impact of AI on marketing strategies. The rise of AI-generated content is discussed, showcasing its staggering growth and the need for creativity amidst automation. The importance of platforms like YouTube in modern marketing is emphasized, revealing the need for adaptability in a rapidly changing media landscape.

A massive cyber crisis unfolded when a routine software update from Crowdstrike triggered the world's worst cyber event, affecting 8.5 million computers. This led to significant disruptions, delaying over 9000 flights and impacting industries from healthcare to banking. The discussion emphasizes the critical need for software quality and effective crisis management strategies to prevent chaos in the future.

Dive into the world of bizarre marketing with tales of Electronic Arts' audacious promotion for The Godfather II. Discover the shocking decision to send journalists press kits designed like cigar boxes, featuring actual brass knuckles. Uncover the challenges faced, from ballooning costs to legal pitfalls. This provocative campaign serves as a cautionary tale about the risks of controversial marketing strategies and the potential backlash that can follow.

Discover effective LinkedIn strategies to elevate your B2B game in 2024. Learn to tailor your content specifically for the platform and understand your audience better. Dive into AI integration for smarter content creation and get inspired by real-life success stories. Enhance your community engagement by exploring what works and what doesn’t on LinkedIn. Kick-start your content journey today!

In under 20 minutes, the hosts tackle eight critical content mistakes that can derail lead generation. They highlight the danger of a one-size-fits-all strategy and emphasize the need for a tailored approach across various social media platforms. The discussion pushes for content diversity and originality, showcasing how different formats can boost engagement. Additionally, they stress the importance of thoughtful planning while maintaining flexibility, and the critical role of original research in effective content marketing.

Busy executives can break free from time constraints and engage in content creation. Discover practical strategies like habit stacking to integrate content seamlessly into daily routines. Learn how to utilize quick communication tools like Slack for sharing insights. The benefits of building a content bank are highlighted, boosting thought leadership and industry relevance. Explore collaboration techniques with marketing teams and the role of AI in simplifying content production for leaders.

Sonic's new pickleball courts are revolutionizing fast-food marketing - could this be the future of customer experience?Join us as we discuss:The power of unique brand experiences and how Sonic's innovative pickleball courts are changing the gameRedefining business experience marketing with creative ideas for non-retail businessesThe impact of experiential marketing on brand perception and customer loyaltyConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/