B2B Growth

Want to know the secrets behind creating viral podcast clips for social media?In this episode, we break down everything you need to know about crafting standout video podcast clips for platforms like YouTube Shorts, TikTok, Instagram, and LinkedIn. Join as we discuss:Key insights from studying the top 50 video podcasts posting clips across social platforms.The types of clips that capture attention and drive engagement.10 examples from top shows that are nailing their short-form video strategy.Connect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/

Lexi Croisdale, an expert on marketing strategies, Tyler Lessard, a pro in sales tech, and Kellie Davis, a knowledgeable voice on CRM dynamics, dive into the fierce rivalry between Hubspot and Salesforce. They analyze how Hubspot's relatable content contrasts with Salesforce's waning thought leadership. The trio discusses the importance of trust in marketing and the enduring relevance of human connection in outbound sales. They also highlight the challenges and nuances of cold outreach and its impact on customer loyalty.

Lexi Croisdale, Tyler Lessard, and Kellie Davis share their wealth of marketing wisdom from years of experience. They discuss the importance of authenticity and personal connection in building brands. The conversation dives into the creator economy, revealing strategies for audience engagement while tackling burnout. They emphasize cultivating curiosity within teams and highlight the impact of employee advocacy, particularly in cybersecurity. The trio also explores the evolution of media branding, focusing on community building and deeper audience connections.

Explore the comical marketing missteps of McDonald's during the 1984 Olympics, where supply shortages left customers fuming. Discover how Sony's attempt to challenge Nintendo with a grassroots campaign for the PSP fell flat, adding to their woes. The discussion highlights the importance of knowing your audience and the lessons learned from these blunders, paving the way for Sony's eventual marketing success with the PS5. It's a wild ride through the highs and lows of brand blunders!

Lexi Croisdale, a media strategy contributor for beverage brands, Tyler Lessard, a media and marketing expert, and Kellie Davis, a content creation professional, share insights on Starbucks and Coca-Cola's media strategies. They discuss the need for brands to create authentic connections through relatable content. The conversation highlights the balance between brand values and demand strategies, emphasizing the importance of crafting engaging customer experiences like those of Red Bull and Nike to enhance brand awareness.

Unlock the secrets of top-of-funnel marketing! Discover why video podcasts are revolutionizing audience engagement and establishing brands as thought leaders. Learn how original research can create compelling reports that resonate deeply. Find out why companies often misstep with newsletters and how to turn them into key assets by focusing on subscriber strategy. Engage with curated industry news to boost credibility and foster essential relationships. Don't miss these vital tactics for growing your business!

Discover how to transform your team's LinkedIn profiles into effective marketing tools. Learn about the shift towards personal content over company pages and how community engagement can drive authenticity. Overcome reluctance among team members with structured posting strategies. Explore actionable tips to maximize visibility and leverage individual strengths for consistent engagement. Dive into creating impactful content that resonates and fosters trust within your industry.

Things get personal in this episode. Benji is sharing his journey with depression and self-doubt, and lessons learned that have shaped his creativity and identity.Join us as we discuss:How to handle losing your communityLearning to hold space for those that see the world vastly different from youHow to overcome self-doubt and find healingConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/

In this engaging discussion, James Carbary shares his journey through overwhelm and self-doubt, highlighting crucial lessons that shaped his life and business. He emphasizes the significance of community for personal growth and addresses the challenges of mixing personal relationships with professional ones. James also explores how overcoming self-doubt requires vulnerability and support from others, while stressing the importance of evolving perspectives and communication dynamics in team settings. Tune in for an inspiring conversation on resilience and connection!

The role of the 'Creator' is shifting content teams dramatically —find out how this shift and other trends will shape the future of content marketing.In this episode, James and Benji break down 4 trends that’ll impact content in 2025 and beyond and how marketing teams must adapt now.Join as we discuss:Is YouTube the next big frontier for B2B?How to future-proof your content strategyWhy 'building an audience' is replacing 'generating leads'Connect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/Link to Post discussed in this episode: https://www.linkedin.com/posts/jamescarbary_12-short-thoughts-on-the-future-of-b2b-content-activity-7193250357425098753-Cq8j?utm_source=share&utm_medium=member_desktop