B2B Growth 44 Years of Marketing Wisdom in 30 Minutes
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Sep 10, 2024 Lexi Croisdale, Tyler Lessard, and Kellie Davis share their wealth of marketing wisdom from years of experience. They discuss the importance of authenticity and personal connection in building brands. The conversation dives into the creator economy, revealing strategies for audience engagement while tackling burnout. They emphasize cultivating curiosity within teams and highlight the impact of employee advocacy, particularly in cybersecurity. The trio also explores the evolution of media branding, focusing on community building and deeper audience connections.
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Creator Journey
- Kellie Davis shared her experience as a creator in the fitness space, including blogging, writing a book, and building an audience.
- She learned the importance of vulnerability and authenticity in connecting with her audience.
Learning from Creators
- James Carbary emphasizes that marketers can learn a lot from creators by observing their strategies.
- He suggests identifying which creators resonate with your target audience and analyzing what makes them compelling.
Avoiding Creator Burnout
- Lexi Croisdale and Kellie Davis discuss creator burnout.
- To avoid it, focus on authenticity and brand representation, allowing for reinvention and freedom in work.