Lexi Croisdale, Tyler Lessard, and Kellie Davis share their wealth of marketing wisdom from years of experience. They discuss the importance of authenticity and personal connection in building brands. The conversation dives into the creator economy, revealing strategies for audience engagement while tackling burnout. They emphasize cultivating curiosity within teams and highlight the impact of employee advocacy, particularly in cybersecurity. The trio also explores the evolution of media branding, focusing on community building and deeper audience connections.

Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard, discusses the importance of using video content in the pharma industry. They cover topics such as the benefits of video in a business context, setting up a video production team, challenges and opportunities in regulated industries, and favorite buzzwords and books.

Lexi Croisdale, an expert on marketing strategies, Tyler Lessard, a pro in sales tech, and Kellie Davis, a knowledgeable voice on CRM dynamics, dive into the fierce rivalry between Hubspot and Salesforce. They analyze how Hubspot's relatable content contrasts with Salesforce's waning thought leadership. The trio discusses the importance of trust in marketing and the enduring relevance of human connection in outbound sales. They also highlight the challenges and nuances of cold outreach and its impact on customer loyalty.

Lexi Croisdale, a media strategy contributor for beverage brands, Tyler Lessard, a media and marketing expert, and Kellie Davis, a content creation professional, share insights on Starbucks and Coca-Cola's media strategies. They discuss the need for brands to create authentic connections through relatable content. The conversation highlights the balance between brand values and demand strategies, emphasizing the importance of crafting engaging customer experiences like those of Red Bull and Nike to enhance brand awareness.

Tyler Lessard, an expert in using video to enhance the buying experience, joins the podcast to discuss aligning with buyer preferences, the shift in communication methods with buyers, building familiarity and trust in sales using video, the power of videos in information consumption, embedding videos in cold emails, creating and customizing video content for sales and proposals, and new product releases from Vidyard.