Can Starbucks & Coke match Red Bull’s media success?

Lexi Croisdale, a media strategy contributor for beverage brands, Tyler Lessard, a media and marketing expert, and Kellie Davis, a content creation professional, share insights on Starbucks and Coca-Cola's media strategies. They discuss the need for brands to create authentic connections through relatable content. The conversation highlights the balance between brand values and demand strategies, emphasizing the importance of crafting engaging customer experiences like those of Red Bull and Nike to enhance brand awareness.