HubSpot vs. Salesforce: A Shift in Relevance

HubSpot is increasingly seen as a relatable and effective player in the CRM space, whereas Salesforce is perceived as more traditional and less user-friendly. Those with marketing backgrounds, like many new professionals, find HubSpot's content relatable and accessible, allowing them to upskill without feeling overwhelmed by branding. In contrast, Salesforce's approach tends to feel larger and more corporate, lacking the personal touch that modern marketers seek from thought leaders. As marketing becomes more crucial in shaping company narratives, HubSpot's ability to connect with its audience may give it a competitive edge over Salesforce in the long term.