How to Use Video Content to Reach and Engage HCPs While Driving Product Adoption - Learnings From Other Industries with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard

Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard, discusses the importance of using video content in the pharma industry. They cover topics such as the benefits of video in a business context, setting up a video production team, challenges and opportunities in regulated industries, and favorite buzzwords and books.