Explore the hybrid model blending face-to-face with digital in pharma launches. Uncover the reasons behind launch failures and the shift from Reach and Frequency model. Delve into the importance of channels vs. content and Indegene's TLO framework for optimization. Learn about building digital engagement models for healthcare professionals.

This podcast compilation delves into the world of customer data platforms in pharma launches, personalized experiences through data-driven marketing, customer expectations and the role of media in brand launches, the power of influencer marketing and the complexities of influencer marketing.

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc.. They cover the following topics:Why do top creative talents get frustrated when they enter life sciences?MLR review: Why is it still manual and unpredictable?80-20 Formula: The Key to MLR EfficiencyAI-Powered Content Creation: How far along in the race is pharma?Content fast-track: Unraveling the ideal workflow, step-by-stepWhy audience segmentation is the holy grail of product promotionIQVIA, Deep Intent, and monopoly of the bigger companies: Will innovations thrive in a monopolized market?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImAnd connect with the host and guest here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comDiana Lee: https://www.linkedin.com/in/diana-lee-b5790618 Constellation Software Inc. Website: https://www.helloconstellation.comAbout The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.They cover the following topics:Why is there no “Zoom fatigue”, only bad content?Starting with trust: Replacing the medical education mindset of “give, give, give”Content marketing: a new and different discipline from what pharma is used toCompetition of attention: How pharma’s video content competes with TikTok, Instagram, and busy livesProfessors in the hot seat: Initiative that married short-form content, interview format, and entertainment to produce engaging content fastIs shorter video content the key to getting faster MLR reviews?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImConnect with the host and guest here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comJens Øllgaard: https://www.linkedin.com/in/jensoell Novo Nordisk Website: https://www.novonordisk.com About The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network. They cover the following topics:Linear adoption Rx funnel vs. trust and engagement-based funnel: How to think about media strategy and KPIs? Old vs new media approach: The content, context, and connection to drive behavior change Deep audience targeting: Can you target both HCPs and patients with extreme precision in 2023 and beyond?Content: How to choose the right type of content to use for each HCP segment?The massive shift in pharma channels: Digital vs. non-digital trends and when to use endemic and non-endemic channels to reach HCPs? Chat GPT, AI, and Ads: Are there more opportunities or threats?Data: 1st party vs 3rd party, moving away from the impression and towards value exchangeSubscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImAnd connect with the host and guest here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comKelly (Lundquist) Millett: https://www.linkedin.com/in/kelly-millettHavas Media Network Website: https://havasmedianetwork.com About The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

In this episode, Sameer Lal, SVP at Indegene, discusses content repurposing, the future of small launches and R&D productivity, the growth of Medical Affairs, using GPT for MLR review, and the role of MAPS in the industry. They also explore challenges in regulatory compliance, content choke in the medical industry, MLR approved content creation, and share industry insights and advice.

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Neal Kovach, Global Chief Commercial Officer at the American College of Cardiology. They cover:56.000 members of ACC worldwide, and why are they a critical component of the healthcare ecosystem globally?Alignment or Conflict? Unveiling the link between medical societies and pharma companiesEntresto Launch: Lessons learned from educating the market and guideline integrationPower Triad: How can Societies, Pharma, and Technology revolutionize medicine launchesSubscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImAnd connect with the host and guest here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comNeal Kovach: https://www.linkedin.com/in/neal-kovach-mba-81969b27/ About The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip. They cover the following topics:Content Experience: why 80% of content is never even consumed?If Netflix can do it, why can’t we? How do you organize your content for the ultimate personal customer experience using Netflix as a template? How much content is needed to be able to engage doctors repeatedly and continuously?Content Tagging: why it’s critical to content being used in the first place11.2 touch points: how to measure success vs. failure with content?Three elements of a binge-worthy content experience 5-step framework for creating a content experienceSubscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImAnd connect with the host and guest here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comRandy Frisch: https://www.linkedin.com/in/frischrandy Uberflip Website: https://www.uberflip.com  About The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium. They cover the following topics:What is a Customer Data Platform (CDP), and how is it used to break data silos, become the heart of omnichannel orchestration, and drive a lift in Rx and engagement?Why is CDP vital to personalizing HCP interactions both digitally and in person?First-party data versus third-party data: pros and cons and how to think about both data sources?Why is first-party data the “connective tissue” for HCP behavior and represents the foundation for pharma CDPs?HCP registration versus no-registration: what’s the value of registration, and should pharma companies insist on it?“No-see HCPs:” How can Content + CDP help engage and educate this HCP segment?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImAnd connect with the host and guest here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comNirmal Vemanna: https://www.linkedin.com/in/nirmal-vemanna-a47b175/ Tealium Website: https://tealium.com/ About The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Guests Richard Shaffer, Pat Thistlethwaite, and Tara Stewart from Havas discuss the changes in pharma go-to-market models post-COVID, using content to drive behavior change for HCPs, the right measurement framework for engagement data, and the collection and use of first-party data by pharma companies.