The Importance of Successful Launches in Pharma Marketing

Pharma marketers are intensifying their focus on successful product launches due to the high rate of launch failures in recent years, with over 60% not achieving their year two forecast. The evolving market dynamics and customer preferences necessitate a deeper understanding of what it takes to launch successfully. A key trend involves adopting a hybrid omni-channel model that integrates face-to-face interactions with digital approaches to enhance the healthcare professional (HCP) experience and improve reach and engagement.