Pharma Launch Secrets How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients
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Jan 12, 2024 Explore the hybrid model blending face-to-face with digital in pharma launches. Uncover the reasons behind launch failures and the shift from Reach and Frequency model. Delve into the importance of channels vs. content and Indegene's TLO framework for optimization. Learn about building digital engagement models for healthcare professionals.
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Launch Focus
- Pharma marketers prioritize successful product launches.
- They're digging deeper to understand what drives success in a changing market.
Hybrid Omnichannel Model
- A hybrid omnichannel model blends the best of face-to-face and digital strategies.
- It prioritizes the HCP experience by understanding individual channel preferences.
Launch Starting Point
- Start with a strong STP (Segmentation, Targeting, Positioning) framework.
- Understand your customer and augment your data with digital affinity and content preferences.