Nancy Phelan
Senior VP at Indegene
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Jan 12, 2024 • 29min
How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients
Explore the hybrid model blending face-to-face with digital in pharma launches. Uncover the reasons behind launch failures and the shift from Reach and Frequency model. Delve into the importance of channels vs. content and Indegene's TLO framework for optimization. Learn about building digital engagement models for healthcare professionals.
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