Optimizing Channels and Content in Pharmaceutical Launches

This chapter explores the alignment between channels and content in pharmaceutical launches, focusing on the power of long-form video content for engaging healthcare professionals. It discusses the development of a digital rep equivalent model to predict and influence prescribing behavior and emphasizes the importance of attributing values to digital engagements. The conversation also covers challenges in producing content timely, the importance of fresh content, and the early applications of AI in content creation within the pharmaceutical industry.