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7min chapter
How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients
Pharma Launch Secrets
Optimizing Product Launches with Hybrid Omni-Channel Model
This chapter delves into the challenges faced by companies in product launches, emphasizing the need for a new go-to-market model. The focus is on integrating digital and face-to-face channels to enhance the customer experience and ensure successful product launches in the pharmaceutical industry.
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