Pharma Launch Secrets
AI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in Pharma
Sep 13, 2023
36:06
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc..
They cover the following topics:
They cover the following topics:
- Why do top creative talents get frustrated when they enter life sciences?
- MLR review: Why is it still manual and unpredictable?
- 80-20 Formula: The Key to MLR Efficiency
- AI-Powered Content Creation: How far along in the race is pharma?
- Content fast-track: Unraveling the ideal workflow, step-by-step
- Why audience segmentation is the holy grail of product promotion
- IQVIA, Deep Intent, and monopoly of the bigger companies: Will innovations thrive in a monopolized market?
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And connect with the host and guest here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Diana Lee: https://www.linkedin.com/in/diana-lee-b5790618
- Constellation Software Inc. Website: https://www.helloconstellation.com
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/
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