Pharma Launch Secrets A Conversation With The Havas Team: How to Use Omnichannel and CX to Succeed With Launches in 2023 and Beyond
Jun 7, 2023
Guests Richard Shaffer, Pat Thistlethwaite, and Tara Stewart from Havas discuss the changes in pharma go-to-market models post-COVID, using content to drive behavior change for HCPs, the right measurement framework for engagement data, and the collection and use of first-party data by pharma companies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Shifts in Expectations and Challenges of Pharmaceutical Company Communications
01:47 • 2min
The Evolution of Content Creation in the Pharmaceutical Industry
03:59 • 17min
The Importance of Content Science
20:44 • 12min
Favorite Industry Buzzword of 2023 and Smell as a Trigger for Behavior Change
33:06 • 2min
Behavior Change, Impactful Books, and Music
34:50 • 2min
Discovering and Embracing Country Music
36:54 • 3min