Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉
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In this episode, Bozidar is joined by Richard Shaffer, Associate Managing Director at Havas, Pat Thistlethwaite, Chief Experience Officer at Havas, and Tara Stewart, Managing Director at Havas Health & You.
They discuss:
- How pharma companies have changed their go-to-market models to meet the needs of their HCPs in the post-COVID world and combat digital fatigue
- How to use content to drive behavior change on an individual HCP level
- What the right measurement framework to use for HCP engagement data, media, content, and AB testing is
- How pharma companies can collect and use first-party data, and why that matters
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About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
