2min chapter

Pharma Launch Secrets cover image

A Conversation With The Havas Team: How to Use Omnichannel and CX to Succeed With Launches in 2023 and Beyond

Pharma Launch Secrets

CHAPTER

Favorite Industry Buzzword of 2023 and Smell as a Trigger for Behavior Change

The speakers discuss their favorite industry buzzword of 2023 and the buzz around AI. They also delve into the topic of behavior change and share an anecdote about triggering behavior change in smokers using smell.

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