AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Pharma Launch Secrets
Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
Sep 28, 2023
This podcast compilation delves into the world of customer data platforms in pharma launches, personalized experiences through data-driven marketing, customer expectations and the role of media in brand launches, the power of influencer marketing and the complexities of influencer marketing.
27:40
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Customer data platforms (CDPs) can enhance the customer journey and bridge gaps in the pharmaceutical industry.
- Utilizing digital channels and programmatic media buying can optimize marketing efforts and warm up territories before sales reps engage with physicians.
Deep dives
Customer Data Platforms (CDPs) and Addressing Gaps in the Customer Journey
Nirmal Vimanah, Senior Product Manager of Pharma, discusses the importance of customer data platforms (CDPs) in creating a seamless customer journey and addressing gaps. CDPs consolidate customer data to ensure the right information is available on the right channel at the right time. Companies that embrace CDPs can effectively leverage their existing data investments and unlock their value, while those hesitant to adopt this technology may struggle with outdated approaches.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode