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11min chapter
Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
Pharma Launch Secrets
Personalized Experiences through Data-driven Marketing in the Pharmaceutical Industry
This chapter explores the use of data in creating personalized experiences for patients in the pharmaceutical industry. It emphasizes the importance of obtaining and utilizing first-party and third-party data, measuring the impact of tactics, and utilizing digital platforms for two-way conversations with customers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode