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5min chapter
Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
Pharma Launch Secrets
Understanding Customer Expectations and the Role of Media in Brand Launches
This chapter explores the significance of customer expectations and the shift towards omni-channel experiences in brand marketing. It also discusses the challenges and opportunities presented by expensive technologies and the limitations of traditional market research.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode