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Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
Pharma Launch Secrets
Understanding the Complexities of Influencer Marketing
This chapter explores the importance of aligning goals and target audiences in influencer marketing, emphasizing the need for brands to find creators who reflect their messaging and understand their audience. It also addresses the complexities of influencer marketing, including contracting negotiations, fair pay, and regulatory compliance.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode