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Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes

Pharma Launch Secrets

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Understanding the Complexities of Influencer Marketing

This chapter explores the importance of aligning goals and target audiences in influencer marketing, emphasizing the need for brands to find creators who reflect their messaging and understand their audience. It also addresses the complexities of influencer marketing, including contracting negotiations, fair pay, and regulatory compliance.

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