Noah Workman, an expert in content strategy and activation, discusses the benefits of modular content for international pharma launches, the power of video in driving HCP behavior change, and AI technologies that can accelerate content development. The podcast also explores the value of curiosity in the healthcare content industry and the role of modular content in understanding emotions.

Brian Kaiser and Thomas Engstrom discuss the differences between KOLs and DOLs in healthcare, how to work with influencers for a product launch, measuring success, the importance of strategy, and their go-to songs for inspiration.

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.Some of the things you’ll discover in this episode:Where should a brand director start when it comes to CX and product launch?Where should the CX function sit within the organization? Marketing, sales, or somewhere else?What have Amazon, Disney, and Apple done to set expectations from HCPs and patients?Why is the best user experience one that is forgotten? MLR, content, and message architecture: how to organize the approval sequentially and release more content in less timeThe growing role of media, non-personal promotion, and NPI level targeting: how to use media to drive awareness and reach audiences in a just-in-time waySubscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImAnd connect with the host and guests here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comAJ's LinkedIn: https://www.linkedin.com/in/ajtrianoWebsite: https://syneoshealthcommunications.com About The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Karen Batoosingh, VP of Medical Communications Strategy and Execution at The Anthill Agency. They cover:Modular content: How can Medical Affairs use it to produce a lot of content efficiently?Why are Chief Digital Officers sometimes less focused on Medical Affairs?Proactive vs reactive communication in Medical Affairs: What are the rules when it comes to digital channels?Digital competence and Medical Affairs: What’s the current status?The difference between omnichannel and multichannelHow can Medical Affairs leverage omnichannelSubscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImAnd connect with the host and guest here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comKaren Batoosingh: https://www.linkedin.com/in/karen-batoosingh-76284b10b Anthill Agency: https://www.anthillagency.com About The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Gaurav Kapoor, Executive Vice President of Indegene. They cover:The founding story of Indegene from five co-founders to 1,000+ employees and how the digital-first future in pharma started in 2007Recent JP Morgan 2023 conference and 100+ launches coming over the next few yearsWhat can pharma learn from the entertainment industry to engage HCPs in an omnichannel way (and go beyond reach and frequency)?Should omnichannel transformation start with an amplifying rep or make rep one of the channels?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImAnd connect with the host and guest here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comGaurav Kapoor: https://www.linkedin.com/in/gauravindegene/ Indegene: https://www.indegene.com/ About The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Peter Marchesini, Senior Vice President at Indegene. They cover:The Cost of a sales rep visit in the US is $300-$400 - what is the digital equivalent of one rep visit?What is the product adoption journey of HCPs nowadays and how can pharma companies respect it and achieve successful launches? What tools in the omnichannel toolbox does pharma have nowadays, and how should they plan to use them before launch?How to adjust sales rep planning in the digital-first launches? What is “Territory Warming”?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImAnd connect with the host and guest here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comPeter Marchesini: https://www.linkedin.com/in/petermarchesini Indegene: https://www.indegene.com About The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX. They cover:What is Customer Experience (CX), and why are most pharma companies building CX teams?Why is CX powerful when it comes to HCP behavior change?What can pharma learn from Disney regarding content and use of data?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImAnd connect with the host and guest here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comMark Makuch: https://www.linkedin.com/in/markmakuchHavas Health CX: https://havascx.comAbout The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch & Lifecycle Biopharma. They cover:What are the three critical components for value creation in the life cycle of a product?What does value creation mean in pharma launches?What is the difference between must-have and innovative treatment value creators?How do digital and agile methodologies help pharma organizations streamline and improve their go-to-market strategies?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImAnd connect with the host and guest here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comMiriam Meeuwissen: https://www.linkedin.com/in/miriam-meeuwissenLaunch & Lifecycle Biopharma: https://launchlifecycle.comAbout The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

- Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Dale Cooke, President of PhillyCooke Consulting. They cover:Just how outdated are the FDA regulations?What is the new normal when it comes to product launches, regulations and advertising?How can you creatively market pharma products without breaking the rules?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImAnd connect with the host and guest here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comDale Cooke: http://linkedin.com/in/daleacookePhillyCooke Consulting: https://phillycooke.thinkific.com/ About The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Naomi Fried, CEO and Founder of PharmStars, discusses bridging the "Pharma-Startup Gap" and the three biggest mistakes digital health startups make when approaching pharma companies. They also explore the challenges pharma faces when engaging with startups and the potential for startups to strike a seven-figure deal with pharma in seven months.