

Launching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product Launch
May 16, 2023
Brian Kaiser and Thomas Engstrom discuss the differences between KOLs and DOLs in healthcare, how to work with influencers for a product launch, measuring success, the importance of strategy, and their go-to songs for inspiration.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
Distinguishing Key Opinion Leaders (KOLs) and Digital Opinion Leaders (DOLs) in Healthcare
03:50 • 8min
Working with Influencers for Pharma Product Launch
12:05 • 17min
Measuring Success and the Role of Digital Opinion Leaders in Pharma Product Launch
29:34 • 11min
The Importance of Strategy and Challenging Assumptions
40:30 • 2min
Discussing Go-to Songs for Inspiration and Online Presence
42:09 • 2min