Influencer marketing is more than just social media

Influencer marketing extends beyond social media and is not limited to celebrities. It has expanded worldwide and is a long-lasting trend, rather than a passing fad. The concept of influencers dates back thousands of years and has evolved to include HCPs. Digital opinion leaders (DOLs) and key opinion leaders (KOLs) have overlapping roles, with DOLs providing authentic perspectives and expertise. The authenticity of content is crucial, and collaborations with influencers should be a collaborative effort rather than imposing scripted messages. Different channels and platforms, as well as live events, can be utilized to engage with audiences.