Thomas Engstrom
Global Group Director of Influencer Marketing at Klick Health
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May 16, 2023 • 45min
Launching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product Launch
Brian Kaiser and Thomas Engstrom discuss the differences between KOLs and DOLs in healthcare, how to work with influencers for a product launch, measuring success, the importance of strategy, and their go-to songs for inspiration.
