AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
8min chapter
Launching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product Launch
Pharma Launch Secrets
Distinguishing Key Opinion Leaders (KOLs) and Digital Opinion Leaders (DOLs) in Healthcare
This chapter explores the differences between traditional Key Opinion Leaders (KOLs) and emerging Digital Opinion Leaders (DOLs) in the healthcare industry. It discusses their characteristics, the role of social media platforms, and the impact of the pandemic on their rise.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode