Pharma Launch Secrets

Omnichannel and Medical Affairs: What’s the Future?

Apr 12, 2023

37:40

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Episode notes

Introduction

3min

The Challenges of Multi-Channel Medical Affairs

3min

How to Create a Continuity of Communication in Medical Affairs

5min

How to Build a Digital Competency for Medical Affairs

3min

The Role of Content in Physician Engagement

2min

How to Start Thinking About Content Supply Chain for Pharma

5min

The Importance of Convenience in Prescriptions

2min

The Importance of Modular Content in Change Management

4min

The Detachment of Medical Affairs From Medical Affairs

2min

10.

The Importance of Dialogue in Medical Affairs

3min

11.

The Future of Medical Affairs

2min

12.

The Future of Medical Affairs

2min

13.

How to Be the Change You Want to See in the World

3min

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar is joined by Karen Batoosingh, VP of Medical Communications Strategy and Execution at The Anthill Agency.

They cover:

Modular content: How can Medical Affairs use it to produce a lot of content efficiently?
Why are Chief Digital Officers sometimes less focused on Medical Affairs?
Proactive vs reactive communication in Medical Affairs: What are the rules when it comes to digital channels?
Digital competence and Medical Affairs: What’s the current status?
The difference between omnichannel and multichannel
How can Medical Affairs leverage omnichannel

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And connect with the host and guest here:

Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Karen Batoosingh: https://www.linkedin.com/in/karen-batoosingh-76284b10b
Anthill Agency: https://www.anthillagency.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

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If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/