3min chapter

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Omnichannel and Medical Affairs: What’s the Future?

Pharma Launch Secrets

CHAPTER

How to Build a Digital Competency for Medical Affairs

"Medical affairs does have it to have a certain degree of digital fluency now," he says. MSLs, you know, the ones in the field, need to be better at understanding when a key opinion leader tells them something and share that with them. "Data-driven insights should be right up their alley because it's data analytics."

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