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In this episode, Bozidar is joined by Karen Batoosingh, VP of Medical Communications Strategy and Execution at The Anthill Agency.
They cover:
- Modular content: How can Medical Affairs use it to produce a lot of content efficiently?
- Why are Chief Digital Officers sometimes less focused on Medical Affairs?
- Proactive vs reactive communication in Medical Affairs: What are the rules when it comes to digital channels?
- Digital competence and Medical Affairs: What’s the current status?
- The difference between omnichannel and multichannel
- How can Medical Affairs leverage omnichannel
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About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
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