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Omnichannel and Medical Affairs: What’s the Future?

Pharma Launch Secrets

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The Detachment of Medical Affairs From Medical Affairs

Every company now has a chief digital officer, which wasn't the case three or four years ago. "I found, at least in my experience, that when you work with these digital officers, they're very detached from medical affairs," he says. He thinks commercial is the one that's going to take advantage of this digital revolution.

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