The Challenges of Multi-Channel Medical Affairs

Omni-channel offers medical affairs an opportunity to broaden their engagement. Doctors are definitely using digital channels more often, they had to for a while under COVID and they've realized how much more convenient that is. So I think medical affairs should use that to their advantage - doctors are already going online looking for information,. Why don't we meet them where they are? And get them excited about our new data so that when we release it at a congress or on a publication, they are really keen to hear more about it.