The Importance of Convenience in Prescriptions

I mean, we are on the same page in the way we communicate to the market. In other industries, the starting point was the buyer journey has shifted. And in this case, we can say prescriber journey has shifted due to access of information. So those 20% when I'm in front of a human being, I'm respecting their time, their respecting my time. It's better for both sides. I think it's actually more cost efficient and more time efficient for pharma. The only thing that needs to be done is just setting it is talking.