How to Start Thinking About Content Supply Chain for Pharma

I see a need to produce way more content. And there is also a need to production various formats of content. I mean, this is where it becomes difficult because pharma doesn't really embrace change that quickly. They're usually slow to change, and especially if you're working in siloed parts of the organization. That's where it's actually better if medical affairs was to embrace it, then they could really go full on,. So this is where we get into terminology like modular content, right? And activator and Viva and these different content platforms.