The Role of Content in Physician Engagement

Is the content amplifier, or is it content like the really anchoring piece, and then everything else is an amplifier? What are your thoughts on that? That's a really good question, actually. And I'm not sure I have a definitive answer for that. So I definitely still see content as king in many ways, but that's also because it's my field. But I definitely see the context as really the game, the game changer.