The Importance of Modular Content in Change Management

If a company wants to get full value from modular content, it should be the way you work across the different areas. So if you could just embark medical affairs, for example, right? And say, okay, medical affairs, we're going to work in this way because that face-to-face interaction is extremely constructive. That physician and that MSL meet each other at a place where that's actually going to move the needle on prescribing.