Pharma Launch Secrets

23 Years Later: The Co-founder of Indegene Shares How Life Sciences Companies Reimagine Commercialization in 2023 in the Digital-First Reality

Mar 30, 2023

37:31

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar is joined by Gaurav Kapoor, Executive Vice President of Indegene.

They cover:

The founding story of Indegene from five co-founders to 1,000+ employees and how the digital-first future in pharma started in 2007
Recent JP Morgan 2023 conference and 100+ launches coming over the next few years
What can pharma learn from the entertainment industry to engage HCPs in an omnichannel way (and go beyond reach and frequency)?
Should omnichannel transformation start with an amplifying rep or make rep one of the channels?

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And connect with the host and guest here:

Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Gaurav Kapoor: https://www.linkedin.com/in/gauravindegene/
Indegene: https://www.indegene.com/

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

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If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/