Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Julia Walsh, CEO of Brand Medicine International. They cover:How can pharma tap into patients' concerns when preparing a product launch?How can pharma produce content that will engage patients?How can the search listening methodology help pharma companies work more effectively with patient advocacy groups?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImAnd connect with the host and guest here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comJulia Walsh: https://www.linkedin.com/in/juliawalsh2020 Brand Medicine International: https://brandmedicine.com.au/home About The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Chris Savage, Co-founder and CEO of Wistia discusses the impact of video on customer expectations, the challenges of producing high-quality videos in pharma and healthcare, and the shifting perspective towards video content creation. They also explore the significance of video content in healthcare and the future of video marketing.

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Indraneel Mukherjee, Senior Principal, Brand & Commercial Strategy at IQVIA. They cover:Why will new launches not be able to make up for the patent cliff?What is a “hyper-focused launch,” and what are the key ways to execute it?What can big pharma learn from how Google launches products?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImAnd connect with the host and guest here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comIndraneel Mukherjee: https://www.linkedin.com/in/indraneel-mukherjee-b6402620/ IQVIA: https://www.iqvia.com/About The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard, discusses the importance of using video content in the pharma industry. They cover topics such as the benefits of video in a business context, setting up a video production team, challenges and opportunities in regulated industries, and favorite buzzwords and books.

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Frank Dolan, Founder and CEO of ARSENAL. They cover:How are first-in-class launches distinct from me-too launches?Why is it so hard to access HCPs and launch products successfully?What are the opportunities for 1st-time launchers to have successful launches despite reduced access to HCPs?Will pharma encourage or discourage peer-to-peer scientific exchange online?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImAnd connect with the host and guest here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comFrank Dolan: https://www.linkedin.com/in/frankfdolan/ ARSENAL: https://arsenal-advisors.com/ About The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Rohit Sood, Executive Vice President at EVERSANA discusses the increase in first-time launchers, the reasons behind their failure rates, and lessons to be learned from big pharma launches. They also touch on adapting to circumstances and strategy, ownership incentives for first-timers, emerging markets, and the importance of lifelong learning in pharma marketing.

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Andrew Willmer, EVP of Strategy and Innovation at Symbiotix. They cover:What are the three most common forms of P2P programs?Why are short clinical pearls coming from a trusted voice, delivered in a personalized way, the future of HCP engagement?What is one feature that HCPs request for virtual, real-time, and on-demand P2P engagement programs?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImAnd connect with the host and guest here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comAndrew Willmer: https://www.linkedin.com/in/andy-willmer-7bb5071/ Symbiotix: https://www.symbiotix.com/ About The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Scott Snyder, Chief Digital Officer at EVERSANA. They cover:What is the best way to orchestrate personalized digital experiences for HCPs and patients?What is the “data flywheel,” and how can it give pharma companies a competitive advantage?Who is better suited for the digital-first future, large pharma companies or smaller, first-time launchers? Why is starting with the user imperative for the digital-first future?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImAnd connect with the host and guest here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comScott Snyder: https://www.linkedin.com/in/scottsnyder5g/ EVERSANA: https://www.eversana.com/ About The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Bharti Rai, the former VP of Commercial Acceleration, Commercial Operations, Insights, Analytics, Data & Digital at Novartis, and now the SVP and GM of Health Insights, Products, and Solutions at CVS. They cover:What are the leading sources for gathering first-party data?How can data analytics contribute to customer personalization in the context of a pharma launch?What types of data are typically analyzed in the pharmaceutical industry to gain a competitive advantage?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImAnd connect with the host and guest here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comBharti Rai: https://www.linkedin.com/in/raibharti/ CVS Website: http://www.cvs.com/ About The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health. They cover:Why is it important for companies to set up omnichannel promotional efforts for their pharma products?How can you use digital assets and health care providers to get the word out about your product with the greatest impact?What are the questions that need to be answered before creating a one-year budget planning cycle?How can companies measure the effectiveness of their digital engagement strategies in the pharmaceutical industry?Subscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImAnd connect with the host and guest here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comTrevor Landry: https://www.linkedin.com/in/trevorlandry/ Syneos Health Website: https://www.linkedin.com/company/syneos-health/ About The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/