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Pharma Launch Secrets
How to Use Video Content to Engage HCPs: Secrets From Other Industries with Chris Savage, Co-founder and CEO of Wistia
Dec 7, 2022
Chris Savage, Co-founder and CEO of Wistia discusses the impact of video on customer expectations, the challenges of producing high-quality videos in pharma and healthcare, and the shifting perspective towards video content creation. They also explore the significance of video content in healthcare and the future of video marketing.
31:38
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Quick takeaways
- Companies should empower their teams to create their own video content alongside high-production videos.
- Tailoring video length and content based on customer expectations is crucial for driving conversions.
Deep dives
The Power of Video in Business
The podcast episode explores the power of video in the business world, highlighting the importance of meeting customer expectations in the digital age. The speaker emphasizes that while high-production videos are still essential, companies should also empower their teams to create their own content. The shift in audience expectations due to COVID has created new opportunities for using video throughout the customer journey. The podcast emphasizes the need to adapt to these changing expectations and use video to connect with customers at various touchpoints.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode