2min chapter

Pharma Launch Secrets cover image

How to Use Video Content to Engage HCPs: Secrets From Other Industries with Chris Savage, Co-founder and CEO of Wistia

Pharma Launch Secrets

CHAPTER

Video Content and User Experience in Healthcare

This chapter explores the significance of video content in the healthcare industry and highlights the importance of enhancing user experience. The speakers delve into a rapid-fire Q&A, sharing their favorite industry buzzwords and recommending impactful books like 'Innovator's Dilemma' and 'Masters of Doom', while mentioning 'generative video' as a buzzword.

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