Guest Chris Savage, CEO of Wistia, shares insightful tips on mastering video marketing in 2024. Topics include leveraging AI for personalization, maximizing engagement on LinkedIn and Twitter, essential tools like VEED and Capsule, and future trends in video marketing.

Chris Savage, co-founder and CEO of Wistia, dives into the future of video and the impact of AI on content creation. He discusses the rise of authentic storytelling in an AI-driven world and how to adapt to audience expectations. Personal branding for founders takes center stage, with Chris sharing effective strategies for creating engaging content on platforms like LinkedIn. He underscores the importance of goal-setting and self-compassion in overcoming the challenges of business growth and the content creation process.

Chris Savage, Co-Founder & CEO of Wistia, discusses InVision's downfall, critiques Humane's product reveal, and dives into the OpenAI drama. He also shares his excitement for Ro.am, a new product. Topics include competition between InVision and Figma, incorporating AI technology into Wistia's platform, and the advantages of Rome as a virtual headquarters for remote teams.

Chris Savage, CEO and co-founder of Wistia, shares his journey of leading a company through tough decisions. He discusses the challenges of rejecting acquisition offers to maintain a sustainable vision. Transparency is a central theme as he emphasizes the need for open communication regarding financial matters. Savage highlights how modeling behavior and fostering honest feedback can strengthen team alignment. Additionally, he reflects on the adaptation required in the rapidly shifting landscape of video production and the vital role persistence plays in entrepreneurial success.

Chris Savage, Co-Founder & CEO of Wistia, discusses the power of video in marketing, focusing on storytelling, B2B videos, webinars, and creating impactful content. Learn key strategies for video production, successful marketing, and the impact of brand in B2B marketing. Discover the value of engaging with online communities, embracing live interactions, and the undervalued importance of brand in marketing.