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Marketing Against The Grain
13 Tips To Master Video Marketing In 2024 - Chris Savage
Jul 9, 2024
Guest Chris Savage, CEO of Wistia, shares insightful tips on mastering video marketing in 2024. Topics include leveraging AI for personalization, maximizing engagement on LinkedIn and Twitter, essential tools like VEED and Capsule, and future trends in video marketing.
42:31
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Quick takeaways
- Leverage AI-generated personalization and automation for impactful video marketing.
- Tailor video content strategies to suit different social media platforms like LinkedIn and Twitter.
Deep dives
Importance of Video in Marketing
Video has become an integral part of marketing strategies, offering unique ways to engage audiences. With advancements in technology and increased accessibility to video production tools, businesses can leverage videos to connect with customers effectively. The cultural shift towards video content consumption highlights the need for companies to invest in creating compelling video content to build relationships with their audience.
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