Marketing Against The Grain
13 Tips To Master Video Marketing In 2024 - Chris Savage
Jul 9, 2024
Chris Savage, CEO and co-founder of Wistia, shares his expertise in video marketing strategies. He discusses the growing importance of video content for websites and how to leverage AI for personalized marketing. Savage emphasizes the shift in consumer expectations due to pandemic changes and highlights essential tools for creating engaging video formats. He encourages overcoming fears about video creation, embraces storytelling, and underscores the impact of authentic content on platforms like LinkedIn and Twitter. A must-listen for marketers looking to enhance digital engagement!
42:31
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Quick takeaways
- Leverage AI-generated personalization and automation for impactful video marketing.
- Tailor video content strategies to suit different social media platforms like LinkedIn and Twitter.
Deep dives
Importance of Video in Marketing
Video has become an integral part of marketing strategies, offering unique ways to engage audiences. With advancements in technology and increased accessibility to video production tools, businesses can leverage videos to connect with customers effectively. The cultural shift towards video content consumption highlights the need for companies to invest in creating compelling video content to build relationships with their audience.
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