Marketing Against The Grain 13 Tips To Master Video Marketing In 2024 - Chris Savage
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Jul 9, 2024 Chris Savage, CEO and co-founder of Wistia, shares his expertise in video marketing strategies. He discusses the growing importance of video content for websites and how to leverage AI for personalized marketing. Savage emphasizes the shift in consumer expectations due to pandemic changes and highlights essential tools for creating engaging video formats. He encourages overcoming fears about video creation, embraces storytelling, and underscores the impact of authentic content on platforms like LinkedIn and Twitter. A must-listen for marketers looking to enhance digital engagement!
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The Importance of Video
- Consumers now expect video content and want the choice to watch explanations.
- Video is crucial for building customer relationships, and its use varies across platforms.
Website Video Length
- Website videos still need a hook, but they can be longer than social media videos.
- Deeper in the sales funnel, longer videos work because customers want more information.
Starting with Website Videos
- Start with product pages when adding videos to your website.
- Consider what your sales team frequently discusses and turn those conversations into videos.