
 TruthWorks
 TruthWorks Lead On: Learnings from Not Being Acquired with Chris Savage
 Nov 5, 2024 
 Chris Savage, CEO and co-founder of Wistia, shares his journey of leading a company through tough decisions. He discusses the challenges of rejecting acquisition offers to maintain a sustainable vision. Transparency is a central theme as he emphasizes the need for open communication regarding financial matters. Savage highlights how modeling behavior and fostering honest feedback can strengthen team alignment. Additionally, he reflects on the adaptation required in the rapidly shifting landscape of video production and the vital role persistence plays in entrepreneurial success. 
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Underestimating Startup Challenges
- People often underestimate both initial startup difficulty and potential long-term growth.
- Rapid early traction can lead to overexpansion and a loss of focus.
Wistia's Near Acquisition
- Chris Savage and his co-founder, Brendan, considered selling Wistia after 10 years.
- They realized they would likely rebuild a similar company and chose to fix their current issues instead.
Lather, Rinse, Repeat Communication
- Communicate key messages repeatedly, even when tedious, to ensure alignment.
- Repetition reinforces strategy and integrates new hires.
