#25 - Why Every Founder Should Create Content

About the Episode:
Chris Savage is the co-founder and CEO of the video marketing platform Wistia. He is a key figure in the video content space and personal brand, having famously scaled his company to over $50M a year in revenue, without outside investors. 

Chris is also a content creator, regularly sharing insights from his entrepreneurial journey on LinkedIn and hosting the podcast Talking Too Loud.

In this episode of “Uploading…,” Chris discusses the evolution of video content, the impact of AI on content creation, and the enduring importance of authentic storytelling. He also shares lessons learned from Wistia's growth, his content creation process and workflow, and strategies for building a strong personal brand as a founder.

Today, we'll cover:
- The evolution of video content and the impact of AI on content creation
- The significance of trustworthiness and authenticity in an AI-driven content landscape
- Adapting to audience expectations and leveraging various content formats
- Chris Savage's journey as a content creator and the value of personal branding for founders
- Strategies for creating engaging content, setting realistic goals, and avoiding burnout

What You'll Learn
1. Evolution and Future of Video Content
2. AI’s Impact on Content Creation
3. Personal Branding for Founders
4. Content Creation Strategies
5. Content Workflow
6. Podcast Content Strategy
7. Strategic Goal-Setting

Timestamps
00:00 Chris Savage’s background and company
04:51 Evolution of video tech and production
06:59 Impact of AI on video content creation 
13:53 Importance of content creation for founders
17:44 Chris Savage’s content funnel 
20:14 Tips on getting started as a content creator
22:41 Creating content for personal brand vs business brand
25:34 Chris Savage’s content workflow and team
27:27 Strategies for growing a podcast
31:44 Importance of goal framing on success

Evolution of Video Tech: “Basically what keeps happening is that new technology comes out that makes it tremendously cheaper and easier to make video. And then the uses of video magnify and the expectations magnify." — Chris Savage, 00:05:17 → 00:05:27

Role of Founders in Business Growth: “I think there's a good question every founder should ask themselves, which is like, what's the thing that I can uniquely do that is going to add value?” — Chris Savage, 00:15:22 → 00:15:35

Trust in the Age of AI: "So I think while you should be using AI to aid in your content creation, you need to find ways to make sure that human beings that you can connect with are still really there." — Chris Savage, 00:10:10 → 00:10:23

Show notes powered by Castmagic

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Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic
Chris Savage - Co-Founder & CEO of Wistia