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In this episode, Bozidar is joined by Bharti Rai, the former VP of Commercial Acceleration, Commercial Operations, Insights, Analytics, Data & Digital at Novartis, and now the SVP and GM of Health Insights, Products, and Solutions at CVS.

They cover:

What are the leading sources for gathering first-party data?
How can data analytics contribute to customer personalization in the context of a pharma launch?
What types of data are typically analyzed in the pharmaceutical industry to gain a competitive advantage?

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And connect with the host and guest here:

Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Bharti Rai: https://www.linkedin.com/in/raibharti/
CVS Website: http://www.cvs.com/

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

Check out our three most downloaded episodes:

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/

How Data Analytics Can Create Competitive Advantages for Your Pharma Launch with Bharti Rai, SVP and GM of Health Insights, Products and Solutions at CVS